Australia’s food industry has an excellent reputation internationally, thanks to its ‘clean and green’ approach, strong regulatory framework and ongoing focus on sustainability. This gives Australian food and beverage producers an edge over their international competitors, especially in those markets where consumers are happy to pay a premium for quality fresh and packaged food. As a result, exporting continues to present a significant growth opportunity for Australian food and beverage producers, especially in Asia. Our geographic proximity, the rising affluence of its population and free trade agreements provide an environment where Australian food and beverage can grow internationally and achieve export success. Understanding how your food and beverage business can take advantage of these opportunities is key to developing your export strategy.
THE PROCESS OF EXPORTING
Regulatory requirements, logistics, licensing, branding – all will be different in every country that you target. Here are some things you should consider before you start exporting:Product positioning
Overseas markets are very competitive. Your product’s positioning in Australia may not translate into overseas markets.
Look closely at your successful competitors and focus on what differentiates your product from theirs.Certification
Before you start exporting, you’ll need to understand the certifications required for each market that you wish to target.
Having the wrong certification can be expensive, so be sure to review each country’s certification and permit requirements individually.
FIAL has a range of workshops that will help get your business ‘export ready’.Labelling requirements
Every country has their own labelling requirements for food and beverage products.
Australia also has labelling guidelines for exported products, especially around ‘country of origin’ and ‘Australian made’ claims.
Visit business.gov.au for more information.Protecting your IP/brand
While exporting offers increased exposure for your business and your brand, it does expose you to increased risks.
Having your brands, products and designs copied will reduce their value and undermine your ability to compete effectively.
You’ll need to strike a balance between protecting your assets and managing your IP costs.
FIAL’s workshop, IP Protection & International Brand Building, can help you with this.
Want more info? Click here on this pdf for more thanks to Export Finance Australia